Looking through a new world with the Fujinon XF16mmF1.4 R WR

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Who would have thought a lens could make such a difference in the way you see the world?


The focal length of the XF16mmF1.4 R WR is superb for photographing indoors and outdoors and is often overlooked by many photographers wanting something wide. Being a prime lens you will find it is a welcome challenge in your gear arsenal as you navigate the nonexistent zoom with your legs out in the field. It’s this real world experience when composing that will make you feel part of the scene as you live every moment of your surroundings.

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Fujifilm X-Pro2 – XF16mmF1.4 R WR – ISO 200 – F2.0 – 1/1600 sec

Combine the small size with a maximum aperture of F1.4 and photographs seem to ‘pop’ whenever they are printed or presented on a screen. The bokeh performance on this lens is stunning and something many photographers will find appealing when photographing the smaller things in life. If you prefer capturing landscape scenes, you will notice a natural look to them as the lens captures the majority of the surrounds at a 24mm (35mm equivalent) focal length.

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Fujifilm X-Pro2 – XF16mmF1.4 R WR – ISO 200 – F5.6 – 1/1600 sec

If you find yourself in the wet and wild outdoors, the XF16mmF1.4 R WR lens incorporates 9 seals to counteract the weather and dust in your environment, so it makes sense to marry this lens onto a weather resistant body like the Fujifilm X-T1 or Fujifilm X-Pro2. Its hardy exterior complements any interchangeable X Series body and the large focus ring turns with ease and precision.

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Fujifilm X-Pro2 – XF16mmF1.4 R WR – ISO 200 – F4.5 – 1/80sec

It is no wonder many photographers are starting to take notice of this finely crafted Japanese made lens. Superb image quality without the size and weight make this the perfect lens for travelling and keeping your camera small and compact.

Do you own this lens yourself? What’s the best picture you have taken using it?


FREE X Series Buying Guide

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When the time arrives to purchase a new camera it can be a daunting decision. Reviews, word of mouth and recommendations can all play a part when you finally reach for your wallet. There is plenty of excellent information out there, but having listened to the feedback from many potential customers a common question recycled itself in many photography forums and within camera stores alike, and that was – what X Series camera should I buy?

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It’s a good question and unlike most manufactures we try to help out whenever we can. Thus a new buying guide – aka ‘magazine style’ was born.

Today, we are excited to announce a new Australian X Series buying guide to provide you with some real world experience about the differences between new and current camera models. As each new model is released so to will our thoughts about the model. Each new camera buying guide edition will include more information from the last, so on top of the real world experiences you should expect some end user photos, comparison charts, interviews and possibly some user based articles as well.

What X Series Should I Buy Issue 001 Preview

So, without further ado, if you would like your own copy of the free Fujifilm X Series Buying guide – simply sign up to our email list on the Australian site here.

Promotion: Fujifilm Australia X Series Cash Back

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Fujifilm Australia is pleased to announce a cash back promotion on selected X Series cameras and lenses. This promotion is only valid to Australian residents who purchase from an authorised Australian participating dealers / retailer. For the full terms and conditions click here.

Fujifilm Australia X Series Cash Back

From June 1st 2016 until July 31st 2016, consumers who purchase one or more of the following lenses will receive $200 cash back per item.
The lenses include:

– XF16mmF1.4 R WR
– XF23mmF1.4 R
– XF56mmF1.2 R APD
– XF90mmF2 R LM WR
– XF16-55mmF2.8 R LM WR
– XF50-140mmF2.8 R LM OIS WR
– XF100-400mmF4.5-5.6 R LM OIS WR

It doesn’t stop there; it also extends to the Fujifilm X-T10 with $200 cash back and the Fujifilm X100T with $150 cash back.

To put these savings into perspective if you were to purchase a X-T10 with a XF56mmF1.2 R APD and a XF16mmF1.4 you will receive a total of $600 cash back. That’s not too bad at all!

To find the full list of authorised Australian participating dealers / retailers click here.