What do the professionals think of the new FUJIFILM X-T2 Firmware Version 4.0?

On 8th May, 2018 we released new firmware updates for the FUJIFILM X-T2 which added new features to the system for both stills photographers and keen videographers. We asked X-Photographers Kevin Mullins and Jeff Carter to tell you more about firmware version 4.0 and explain how they’ve been using the new features. Continue reading What do the professionals think of the new FUJIFILM X-T2 Firmware Version 4.0?

Now Available: Which X Series Should I Buy – 3rd Edition

FUJIFILM Australia is proud to release the third instalment of the X Series Buying Guide. In this new 140-page magazine edition, you will find real world thoughts, sample images, side by side specifications and recommendations on the full range of XF Lenses, current X Series cameras and the newly announced FUJIFILM GFX 50S Medium Format camera.

If you are interested in the FUJIFILM range but don’t know where to start due to the overwhelming amount of equipment, then this ebook is for you.

To navigate to the download page visit the link here.

Rachel Megawhat’s stunning flower prints on display at Herrick Gallery, Mayfair

By Rachel Megawhat

FLOWERS: Herrick Gallery, 93 Piccadilly, Mayfair

21st-29th April 2017

Image credit: Sir Tim Berners Lee

I am excited to be holding a solo exhibition, showcasing my flower photographs at a Mayfair gallery. My previous blogs for Fujifilm have focused on my press work, so I am going to explain how this show came about.

The first thing with any show is, of course, the work. In this case I started photographing flowers as a direct reaction to the news environment. As everyone was talking about fake news, and on a few occasions I had even seen my own (very genuine) news stories shared as ‘fake’, I created a film using flowers to show the difference between real vs fake.  This film forms part of the exhibition and will be on show at the gallery.

Continue reading Rachel Megawhat’s stunning flower prints on display at Herrick Gallery, Mayfair

Comprehensive firmware upgrades for X-T2 and X-Pro2

Great news for Fujifilm X-T2 and X-Pro2 owners. Thanks to two new firmware upgrades – one at the end of this month, the other by the end of May, your cameras are about to get even better!


This latest round of upgrades further underline our ‘kaizen’ philosophy of continuous product development and rather than package these in a new model (like some manufacturers) we’d rather make them available to you immediately, free of charge. We’re nice like that. Continue reading Comprehensive firmware upgrades for X-T2 and X-Pro2

Announcing GFX 50S Rentals at Australian Retailers

The Fujifilm GFX 50S is now available at selected retail locations Australia wide. If you have been looking to try our new system before making a purchase, great news – you can! There are speciality X Series dealers located around Australia who will now be offering rental GFX equipment at their standard rates.

Residents in New South Wales, Queensland, South Australia, Victoria and Western Australia will be able to rent the following gear:

  • Fujifilm GFX 50S
  • Fujinon GF63mmF2 R WR lens
  • Fujinon GF32-64mmF4 R LM WR lens
  • Fujinon GF120mmF4 R LM OIS WR Macro lens
  • Fujifilm GFX EVF-TL1 Tilt Adaptor
  • Fujifilm VG-GFX1 Vertical Grip
  • H-Mount Adaptor

What’s more, each store will be able to explain the details of the GFX system and answer any questions. So be sure to get your questions answered and try our new GFX today! To find a rental location in Australia visit our find a GFX rental location store locator.

Fujifilm X-Thusiast: Bringing Photographers Together

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The Fujifilm X-Thusiast program is entering its second year and is brimming with beautiful works of art. In the last year, our X-Thusiasts took us on amazing journeys, from the Australian Outback to the foothills of Mount Cook. We saw delicious dishes, tasty treats and crashing waves from distant shores.

But most of all, we found inspiration in your submissions, and were honoured you’ve taken these journeys with your X Series camera. We know photography is about the journey, not the destination, and are glad to be there right along with you as you hone your skills.

“I feel a lot of enthusiasts and hobbyists will benefit from having such a program to submit their work to, be inspired by and have something to work towards,” says December 2016 featured photographer Janice Kho. “I actually found answering the interview questions a fantastic exercise, as it really made me think about my photography, how I use my gear to make images and reflect
on what photography means to me and how far I’ve come. It has also given me more confidence in my ability as a photographer, it’s a great feeling to get that positive feedback on your work, especially among so many photographers I admire in this community.”

We continue to encourage you to submit your photos and engage with the other photographers in our community. Photography can often seem like a lonely endeavour, but with conversation and collaboration, you can develop new skills and ideas.

By checking out the works of others in our X-Thusiast gallery and sharing insights, you can start a conversation, get advice and take your photography to the next level. The X-Thusiast program serves to foster a community where photographers can stay on top of trends, while establishing their credibility as a Fujifilm-recognised photographer.

To get discovered today, share your work with us and expand your potential!

Featured image by X-Thusiast – Laurie Davison

Press photography with the FUJIFILM X-Pro2 and XF50-140mm lens

Nigel Farage

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Rachel Megawhat is a British photographer based in London. Having trained as a photo-assistant Rachel has worked both as a Fine art Photographer, and commercially focusing on Fashion, News and Portraits. Her work has been published in countless newspapers, magazines and books, both in the UK and Worldwide, including The Sunday Times, Financial Times, Guardian and The Sun


I’ve had the FUJIFILM X-Pro2 on loan for 2 weeks, along with the FUJIFILM XF50-140mmF2.8 and it’s been a real pleasure (and no, I don’t actually want to return it!). Normally I work with an X-T1 as my main camera and I still have my X-E1 as a back up so that’s what I am comparing with.

“I have to say I was very pleasantly surprised.”

One of the main differences is the dual function viewfinder, at first, I found it a little confusing and found myself automatically using the digital finder, but I realise it has its uses, especially with the longer 400mm lens. The ability to switch between the two is extremely helpful.

Without a doubt my favourite feature is the focus stick / lever. I quickly became so used to it that I was searching for it on my X-T1. This is such a user friendly design, perfect for fast shooting conditions.

The design aesthetic of this camera also really attracts the attention of photographers, I’ve had more people come over and ask what I’m shooting with than a year of using the X-T1!

The 2 card slots is also a major plus. I often shoot jpeg only as much of my work is online and the speed of the edit and distribution is vital, but the option to have separate cards with raw and jpeg makes it a brilliant piece of logic that works well for me. I can still have the speed of a card with only jpegs to upload, but backed up with raw.

The only thing that I did find a little fiddly was the ISO & shutter speed being on a combined dial, as there were times when I wanted to change the ISO but I accidentally moved the shutter speed instead. In most shooting conditions this isn’t an issue but when you need to change quickly back and forth it can be trickier.

I was worried with August being a slow news month that I might not have much interesting content for this review but I have used the X-Pro2 to photograph our two most marmite politicians (people either love them or hate them), a trip to the zoo and a studio shoot with a couple of fashion models.

I covered one of the many rallies that Jeremy Corbyn, Leader of the Labour party has been attending up and down the country. This one was in Kilburn and this shows the range of the 50-140mm lens, obviously 50mm on the left and a slight crop of a 140mm image on the right. As you can see I couldn’t resist experimenting with the distortion through the perspex podium.

The next morning I met with Nigel Farage. Some people will be aware that he recently grew a moustache so I had planned a very simple black and white shot hoping to feature that but unfortunately for me he had shaved. I used the Acros settings for this shoot. Here is a screen shot from Breitbart London.

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As I would have gone for something more creative had I not been hoping the moustache would be the main feature, here is an image from the shoot that I played around with just because.

Nigel Farage

I also managed to do a small studio shoot with a couple of young fashion models, Hazel Fuller and Nathan Taylor.

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My absolute favourite way to shoot is very low-light studio work and the Fuji cameras are a joy to work with in these conditions. In fact, it was shooting this that I decided that I have to own the 50-140mm lens asap.

I have also done a few daylight shoots, covered a few protests including two burkini protests in as many days. This man decided he needed a selfie of his ‘beach ready body’ in front of the burkini protest. I’m not sure what it all means.

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As well as looking and feeling very stylish the X-Pro2 proved to be a good workhorse of a camera, I think with longer to play with it I would get more out of its settings. I had assumed I would move from the X-T1 straight to the X-T2 but now I need to think seriously about whether or not the X-Pro2 is a better option for me. I guess I need to get my hands on the X-T2 to decide. Fun decisions to be making either way.

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Trip to the zoo

Announcement: Fujifilm X Series Cash Back (Australian Residents Only)

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We are excited to announce our latest X Series Cash Back.

Featuring one of Fujifilm’s flagship cameras, the X-Pro2 at $300 cash back, with up to $300 cash back on selected XF lenses, there is plenty on offer.

Could you see yourself selling your current Digital SLR kit and joining the Fujifilm community? Many photographers have before, and now is the perfect opportunity.

Or are you an existing X Series user after a specific lens, then we encourage you to take up this offer? Let’s explore a few scenarios…

You might have been photographing with a Digital SLR for many years and recently you have heard a lot of talk about the Fujifilm X Series image quality and colour reproduction. You may even know a photography friend who keeps raving about the size and weight of their X Series camera when compared to their previous camera? Does this sound familiar?

We hear this scenario all the time online, across stores and when we are out and about meeting people it is not uncommon to hear how many photographers love their X Series cameras and lenses and how it has reignited their passion for photography. It makes us proud to do what we do, so today we are hoping to ignite the passion for many more by offering this fantastic cash back promotion.

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Let’s explore a classic example of what we hear about:

A photographer switches from a Digital SLR Kit to a Fujifilm X Series Kit.

Typically, enthusiasts or professionals may have approximately 2 to 3 lenses. These lenses normally consist of a wide angle, prime and telephoto, and ‘changing over’ can be an expensive exercise. Taking the current Fujifilm Cash Back offer into account might make this exercise the perfect time right now.

Replacing your existing Digital SLR kit and purchasing a Fujifilm X-Pro2, XF16-55mm (wide), XF56mmF1.2 (prime) and XF50-140mm (telephoto), you could save over a thousand dollars. $1100 cash back to be exact – that’s not too bad at all!

Whatever you decide, whether it’s a single lens or full Fujifilm kit, this promotion is sure to be a winner amongst many Australian photographers, so we encourage you to get in early.

For a full list of Cash Back terms and conditions visit our website here, and remember if you end up purchasing some gear at an authorised local X Series stockist then we would love to hear about it and see it!

Be sure to tag #fujifilmcashback across social media with a photo of your new purchase.

Announcement: New X-Pro2 Firmware Update – Version 2.00

Fujifilm Corporation (President: Kenji Sukeno) is pleased to announce that a free firmware update (Ver. 2.00) for the FUJIFILM X-Pro2 is now available to download. With the added performance provided by this firmware update, the FUJIFILM X-Pro2 rangefinder-style mirrorless digital camera will stand alongside the new FUJIFILM X-T2 D-SLR-style mirrorless digital camera as one of the “double flagship” X Series cameras.

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Key X-Pro2 firmware version 2.00 features:

1. The new autofocus algorithm* that is implemented on the FUJIFILM X-T2 will also be implemented on the FUJIFILM X-Pro2. As a result, more accurate autofocus is now possible, and the AF tracking in AF-C mode will be improved. The number of focus point will be increased from 77 to 91 points (13×7) and from 273 to 325 points (25×13) to improve framing.
* Excludes the new AF-C Custom Settings functions.

2. Compatibility with the new hot-shoe mount flash EF-X500 will enable wireless multi-flash lighting with TTL control up to three groups and high-speed flash sync.

3. AUTO POWER OFF will now have 15 sec, 30 sec, and 1 min. options. AUTO POWER SAVE function, which was previously only available in ECONOMY mode, is now available as an option in HIGH PERFORMANCE and STANDARD modes to allow users to minimize battery power consumption.

4. AF point position interlocked with parallax will be displayed to provide a more accurate and easier-to-use Optical Viewfinder even when Corrected AF frame function is set to OFF.

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More improvements

In our constant endeavor to improve user’s enjoyment of Fujifilm products, the firmware version 2.00 update will provide a total of twenty improvements to the X-Pro2. For a list of all improvements, please visit the link here.