Alex Lambrechts is offering the chance for two lucky photographers to win a free place at Alex’s newest ‘Fashion X street’ workshop (usually £115 per person). It will be based in Soho, London for a Street Fashion shoot with a twist.
Who is it for?
Suitable for all levels of photographers, because you’ll be receiving personal hands-on tuition, tailored to your experience level. This course is especially exciting for those still on the fence about switching to the X-Series from traditional DSLR, rangefinders and/or other formats, and a must for those wanting to pick up loads of new and unique tips and tricks.
Note: it is not essential to bring or use Fujifilm cameras, the majority of principles taught are indeed universal, and you will have the opportunity to use Alex’s cameras and lenses if you wish.
What will you learn?
This hands-on Fashion X Street workshop will focus on the various techniques and ideas Alex frequently uses when shooting an ‘On-Street’ Fashion, Press or Portrait job, shooting with both daylight and flash for varied environmental and lighting effects. During this 5 hour course, you and up to 14 others will be learning/testing loads of tips, tricks and secrets. Prepare to be taken out of your comfort zone, no matter how experienced you are!
We’ll be shooting a professional international Fashion Model, you’ll will be taken right the way through the process, from the pre-shoot, makeup, styling and planning set up, to directing your model for maximum results, learning the following along the way:
In-depth manual control and familiarisation of the various features unique to the X-Series, as well as basic manual photography. (again, it is not essential to bring or use Fujifilm cameras, the majority of principles taught are indeed universal)
Accurately & confidently selecting and using various focal lengths, in both Auto & Manual focus modes, with a variety of focusing techniques for different lighting and environmental situations.
Knowing how and when to switch between the various view options of the Hybrid viewfinder and LCD to get the most out of these great tools in every situation.
Looking for, identifying and creating dynamic compositions on the go, for that ‘reportage look’ whilst avoiding the typically boring/posed images.
How to shoot in the ‘real world’ and ‘on the fly’ with varying lighting conditions and moving subjects on location.
How to effectively break the ‘Professional Photographer Mindset’ and rules to achieve more visceral and striking imagery, and find your own unique style.
How to use your flash in various ways, for either fill or creative lighting, as well as incorporating existing or external light sources, to enhance your creations.
The final part of this day will then be spent reviewing and editing your new images, (catching up in the warmth) as well as going over any aspects you might want to revisit or discuss again.
Note: I also follow up with an hour Web cast live group chat session where all participants can discuss their shots and I will go over how I process my images again in even more detail…
The workshop will run on Saturday 28th February, starting at 12:30pm till 5:30pm. Address:B-SOHO, 21 Poland Street, Soho, London. UK. W1F 8QG
How to enter
For a chance to win, simply post your best street fashion image into the comments section of our #FujiFashion Facebook competition post by the 18th February 2015 at 10am. Alex will then choose the two lucky individuals by Thursday the 19th February.
“Join me as I walk you through my photographic expedition into the world of street fashion photography with the masterful” – Alex Lambrechts.
In this ‘episode’, Marc and I were given an excellent opportunity to join the exciting Fashion X Street workshop with Alex Lambrechts. The aim of the workshop was to get photographers using the system in-the-wild, on the fly and to build upon an individual’s confidence in a shooting style, which is to my mind, full of adrenaline, passion and presence.
The group met inside a beautiful coffee/pizzeria house located in the heart of Soho, and it was here that Alex began to explain his craft and the general structure of the day. As part of the ‘FujiGuys UK’ we took along some of our new Fuji toys for the group to have a play with. These included the X100T, XF18-135mm lens and the pocket-rocket X30. After a coffee and a chat, we set out to the streets of Soho armed with our Fuji cameras in hand!
Alex led us to our first destination; a small, dark and empty alleyway – sounds ominous so far I know, but bear with me 😉 Alex showed us how the light between two buildings gave the perfect softbox lighting effect, and that this would prove excellent for the style we were going for.
He gave the client’s brief, which was what he wanted to see in our shots and practical suggestions as to how to achieve exactly that. The brief immediately grabbed my photographic appetite and I couldn’t wait to see what I could achieve.
The fictitious brief was this (not a word for word quote):
“Because the subject is a musician and a model. I want to see you capture and explore the human element within the shots, not just the standard model expressions but ‘who’ our client is. And as this is to be published in a fashion magazine, I want to see shots off-angle, gritty and real.”
You can probably see why I was excited; it was something completely new to me and just wanted to get as much experience out of it as possible.
This is where Alex’s stunning wife & professional model Jasmin Lambrechts came in, and what a combination! As they worked side by side, Alex explained things in an informal, yet very informative style. He gave some seriously useful tips on how to direct your model, how to set the camera and how to achieve the perfect lighting on the subjects face.
We started with some slow shutter speeds ‘1/30 to 1/60’ of a second panning shots, this was to capture movement and a unique style, only really achieved in this manner. I think we all found this a pretty tricky technique, but it was probably the most rewarding when you actually got a “YES, I got a good one!”.
As the workshop progressed, we started giving some direction to Jasmin, it was bits and pieces at first, and I’m sure this was down to some of us never having shot a model before. It did however, become more and more natural as we built a rapport with Jasmin and as we found what camera settings worked best.
One of the most helpful tips Alex gave in my opinion was regarding lighting. He really wanted to focus our attention to the exposure of the shot, to ensure we were exposing for the highlights of her face. It may seem an obvious piece of information, but I found really focusing on it turned images from delete to keep. It ensured all the detail was kept on the face, especially when dealing in this ‘contrasty’ environment.
The shot above is one of my favourites from the day. I asked Jasmin if she would throw her hair back so I could try and capture it in full swing. Here I used a fast shutter speed of 1/3000, a generally accepted no-no of ISO6400 (because I needed the fast shutter speed) and had the camera set to manual focusing to make the shot ‘instant’ when the shutter was depressed – and yes, this was not the first attempt, maybe more like the fifth to get it right! The ISO performance on the X-E2 is SO good.
This was another great tip from Alex in regards to action and street photography. He said if you pre-focus on an area where your subject is going to walk and then switch to manual focus, you know every single time that your image is going to be in focus when the subject / model hits that spot. This is particularly useful in street photography, it allows the photographer to frame up a shot and then simply wait for the subject to walk into that frame.
Here are other shots I took that ‘made-the-grade’, at least in my book anyway 😉
Alex had great presence when talking us through ideas as we shot in this environment, throwing us suggestions, checking our shots on the go and even highlighting some great shots our fellow photographers were getting whilst there. This all helped spur me on to try and get the best results I could.
Once we had shot this location from every possible angle, other than hanging off the side of the building (which I would have tried if I could have found a way!), Alex talked us through the next stage in this exciting photography voyage.
Basically, we were going to be on the move, shooting fashion in the streets of Soho amongst the general public. This was where my adrenaline levels went from 7 to 15 (out of ten!) in less than a second. Alex explained how he wanted us to capture the more human element in this environment, the ‘circus’ as he put it, and it really was just that.
Jasmin stepped into the busy, bustling streets of London and we needed to be ready. We were advised to keep ahead of Jasmin to ensure we could scope out the best framing, best angles and to be more aware of great photographic, candid moments. For me, this involved running like mad to stay ahead, trying not to get run over by cars, bikes or pedestrians, not photobombing other photographers shots and still find a good angle myself with the correct exposure! All in all, super exciting, very challenging and incredibly fun!
The reason it was such a circus is because we looked like the Paparazzi. Imagine 12 -14 photographers chasing a beautiful model down the street, all trying to get the perfect shot will certainly draw some attention. People were taking pictures on their mobiles, just-in-case she was famous, asking who she was & who we were – what a buzz I can tell you!
We even had a local restaurateur take to the street stage to grace us with his surprisingly good singing voice. These were the kind of quick paced moments you needed to really know your camera settings, luckily I was just about ready to capture this one below.
After the crazy, brilliant and thrilling roller coaster ride, it was nothing short of perfect to get back to the pizzeria for a beer, pizza and have a chat. The group mingled beautifully, each sharing our successes, failures and our ‘what we would try next times‘. Alex wrapped the day up nicely by highlighting things we did well, things we could improve upon and again, going through individual’s images to give personal feedback – this was a nice touch.
For me, I compare this experience to that warm fuzzy feeling you get at Christmas. I had been given the experience to meet our lovely photographers face-to-face, develop my skills as a photographer and share this experience with like-minded individuals.
If you get the chance I highly, highly recommend going on this course and any other that gives you the chance to learn your photography with others. It not only is a great sociable experience, but most importantly, you get to learn how others seeshots that you, yourself may have missed.
If you have any thoughts, questions or comments, please do drop us a line below and we will try and assist where we can.
Click here to see images taken by other members of the group (Log into Facebook required to view).
We’ve been working with Alex for sometime now and he’s been creating some eye-wateringly good fashion shoots and editorial work in the UK and abroad for a while now.
We wanted to offer a select few the opportunity to come along to London for the day, shoot a top international model (the tallest and most beautiful person I’d ever met and am likely to), try out the Fujifilm X-T1, X-Pro1, X100S and range of lenses. The real pull however was to be working in close
proximity with Alex and get almost one-to-one training with. Alex would generously offer top advice and techniques on how to shoot street fashion, with an edgy feel. We ran a quick competition and notified the lucky people that would be invited to come along.
So, at The Sanderson (FYI if you’re thinking of visiting London try and stay here. The lift alone will blow your mind-honestly) I, along with Nathan and Hannah from Fujifilm, were there to meet the lucky winners.
The attendees were a real mix of shooting styles and photographic weapons of choice, but all very proficient photographers. Up in the lift (I will bang on about that given half the chance) to the fabulous suite which we were using. Jasmin had her hair and make-up fixed, tips were given from Alex how to direct hair and makeup and how to go about choosing a team of people to work with.
While the styling was taking place Alex talked through how he came to use the Fujifilm system, why its worked for him and why it offers him creative freedom. How he can get shots which wouldn’t be possible with a traditional DSLR (more on this to come). Our competition winners then chose which camera / lens combo they wanted to use, Jasmin was revealed -ta-dar- and we were ready to hit the streets of Soho.
6 photographers, 3 Fujifilm staff, one International model, one videographer (special thanks to Sinbad) and one Alex Lambrechts out on the streets of Soho. For those unfamiliar with London, its quite common to see lots of creative and exciting things going on, but we were stopping traffic! The public were quite rightly curious as to what was going on, but we all got into the hang of it straight away.
Alex was teaching us on the fly what to look for, angles, backlighting, top lighting, inspiring everyone and giving them confidence to try something new. On the spot, on the go.
We tried different techniques, going down side alleys, using the urban architecture to frame different shots and learning more and more about how to create ‘wow’ shots using the cameras. Pretty soon anyone who may have been lacking confidence were sharpening their elbows to get in and get the shot.
Streets, alleyways, walkways, building entrances-anything and everything was being shot. SD cards were filling up at a rate of knots.
After a good few hours of shooting, stopping and dodging traffic we were spent, so decamped to a pizzeria in Soho to take stock.
Cameras were passed around, experiences shared, top tips from all participants were exchanged.
Throughout the whole experience Alex was there, on hand, giving advice, giving encouragement but also letting you get on with it.
The whole experience was filmed in order to share with others what its like to shoot in those kind of conditions, with this kit. These are cameras which Alex shoots with professionally, not for a past time. They have to help him make a living. But this experience was showing others either new to the system, those thinking of trading up etc what opportunities there are and what they can enjoy from the Fujifilm X-Series.
Home, exhausted, happy and with some amazing images and memories which make me want to shoot more, challenge myself more and become a better photographer.
You’ve read the blog, seen the images, now you can watch the video too!
The reason I wanted to attend was to learn from Alex and to try out Fujifilm X series cameras and street photography
I liked the buzz of the street photography experience and the camera was excellent and very manageable due to its size. I was really concerned as I am not technical that I wouldn’t be able to get nice images but I was very pleasantly surprised.
Having just purchased my X-Pro 1 and Alex being one of the reasons that helped me make that jump, I wanted to get an insight into how Alex used the system, settings and tips on the X system and get some hands on time with my new camera and try something different.
I’ve had almost no previous experience in shooting street photography.
I really enjoyed the day, Alex took the time to go over how he came to use the X system, how he uses it and the benefits as well as a few pointers on particular settings. Aside from getting a better understanding of the cameras and some of the settings I learned a couple of new focussing techniques and how to shoot ‘on the fly’, totally different to most of my studio work and a refreshing change!
I wanted to meet Alex Lambrechts, Fuji staff, and experience an assortment of Fuji cameras and equipment and to have a go at some street photography. I enjoyed being with like minded people, picking up tips, and having a good time.
The day was a massive success despite being late getting outside. I really enjoyed it and met some lovely people who are now Facebook friends, plus got some great shots and learned some things.
I didn’t have a great deal of street photography experience, mainly shooting architecture. I did photograph people but, in my mind, the picture needs to pick up something interesting, an expression or act, to warrant the picture being worth publishing. I see too many nondescript street pics, so my experience is that it’s a difficult area to get expressive images but very rewarding when it happens.
I really enjoyed the day and the company. Alex and his wife, Jasmin, are a great couple and make the day. Jasmin was so good as a model that getting a great shot was fairly easy!
I learned that it is best to utilise the Fuji option of setting a minimum shutter speed to avoid motion blur and let the camera chose whatever ISO as even at very high ISO the file quality is superb. Setting the aperture small (like F11) for getting background sharp and more open for closer work.
Tuesday Dé Máirt
I carry my dslr (with some heavy lenses) everywhere I go but it’s surely wearing me out so I asked Facebook friends to recommend me a handy camera that produces good quality pictures. Someone told me about the upcoming Fujifilm camera (back in January) so I waited and purchased XT1 when it became available. So coming to the workshop was the best idea – to learn more about the handsome camera’s capabilities.
This is my first time to try street photography.
The experience was remarkable! It was more of a relax kind of just chatting and taking photographs. Alex is very talented when it comes to teaching (aside from capturing great photographs!), he definitely made everyone get excited for the day and encourage everyone to just take pictures, waste no time! I love the tips I got from him, he surely know what he’s doing. And Nathan is there to help with technical stuff which I was expecting to learn that day too. Definitely a memory worth to keep…
My reasons for attending was to keep myself fresh on trending styles of photography with a hands-on experience.
I have extensive experience of shooting ‘street’ but this was a first for me within the style. My normal work is a more social documentary style.
The day was a great opportunity to interchange ideas with Alex and the others, and to network with fellow Fuji users of various abilities. It took me out of my comfort zone and challenged me to think more progressively about what I am doing.
Being relatively new to the world of photography the Fujifilm X Street Fashion workshop was fantastic and just what I needed. It gave me not only the technical pointers that I’d hoped for, but being introduced to the Fujifilm X systems changed my whole view of photography. It opened me up to new ideas and techniques that simply aren’t possible with the DSLR camera. I’m now saving up to buy the XT1. Alex and the Fujifilm team were very helpful and put on an awesome day in the streets on London.
Finally, a special thanks to Nathan Wake for shooting the lovely images that make up the first part of this blog post!