What you’ve all been waiting for – X-T1 firmware version 4.00 is now available!

X-T1 Part IV – Rise of the tracking autofocus

Well it finally arrived. The firmware update we’ve all been looking forward to for the Fujifilm X-T1 digital camera.

So what does it actually change?

Glad you asked! Here’s a video by Billy from The Fuji Guys where he demonstrates all of the new improvements found in the update.

The new Firmware Update features an advanced autofocus system for incredible performance when shooting moving subjects and exciting action scenes. Users will also experience improved auto focus accuracy for still images and video, Eye Detection, enhanced shutter speed dial operation (1/3 stop increments!), Exposure Compensation control in Manual mode (using Auto-ISO), and finer framing grid lines for enhanced visibility and image composition.

But what does this mean in REAL terms?

Another great question. Thanks for keeping up. Well I’ve been using it myself for a while and really like it. I could chew your ear off about what I think about it but I’m not an actual working professional photographer, so I’m not going to see it in the same way as you might. Coupled with the fact that I work for Fujifilm, you’d expect me to simply tell you that it’s great.

So instead, here’s a selection of working professional photographers that have tried the Firmware in their own shooting environments and posted their respective findings.

Damien Lovegrove

damien2bDamien is a professional portrait photographer from the UK. He left his role as a cameraman and lighting director at the BBC back in 1998 after 14 successful years to create the renowned Lovegrove Weddings partnership with his wife Julie. Together they shot over 400 top weddings for discerning clients worldwide. In 2008 Damien turned his hand to shooting beauty and portraiture and has since amassed a dedicated following for his distinctive art. Damien now divides his time between teaching the next generation of photographers and photographing personal projects.

After a day shooting with with one X-T1 running 3.11, and one running 4.00, here are his findings and an extensive review of the new X-T1 firmware V4 including tips on some real gems of features that have not made the headlines.

© Damien Lovegrove
© Damien Lovegrove

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When I was asked for my opinions on version 4 of the X-T1 firmware I was a little scared and excited in equal measure. Excited because the opportunity to shoot in a more dynamic style is quite appealing. Scary because relearning shooting procedures is never easy. quote-icon2-e1433520259777I’ve never been one to shy away from innovation and I’m certainly not a luddite when it comes to tech so I jumped at the chance. Here are my findings.

Click here to read Damien’s review

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Jeff Carter

JCarter_Portrait-200x300British motorsport photographer Jeff Carter has been using Fujifilm cameras for his work for over 20 years, going right back to the wonderfully lightweight and versatile GA645 medium format film cameras, but it was the X100 that he bought in 2012 that changed the way he worked. Here was a small, discreet camera that allowed him to take the images he needed for his work in and around the paddock.

He took an X-T1 with FW4 to the recent Le Mans 24 Hours event and here is his account.

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© Jeff Carter

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Firmware 4.0 has transformed the X-T1. I recently tested the new autofocus at the 24 Hours of Le Mans, the world’s greatest endurance race and the biggest challenge for man and machine. quote-icon2-e1433520259777This proved to be the perfect test ground for the X-T1’s new AF system and it wasn’t found wanting.

Click here to read Jeff’s review

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Eivind Røhne

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Eivind is a professional photographer from Norway. He’s been a commercial and editorial photographer since the mid ninetees. He loves people so mostly shoots fashion, lifestyle, commercial and editorial portraits, people at work etc. and he also love lines, shapes and man-made structures, so he likes to shoot industrial subjects, architecture and interiors for commercial and editorial use.

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This time around the Fujifilm firmware buzz really hit the roof, with claims of an all new autofocus system that would practically give existing X-T1 owners a brand new camera. Bold claims indeed. quote-icon2-e1433520259777Claims not only made by those saying they had gotten hold of rogue and secret beta versions of the firmware, but also claims made by Fujifilm themselves in their marketing teasers.

© Eivind Røhne
© Eivind Røhne

Click here to read Eivind’s review

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If you already own an X-T1, I’m sure by the time you get to this point your camera will already have version 4 installed and ready to go. Hopefully you will find it as good as these guys did.

If you don’t already own an X-T1, hopefully these photographer’s reviews will be that final push to persuade you to take the plunge and try it for yourself. Hoping to welcome you to the Fuji family soon!

The Photography Show 2015

What an exciting week that was. We were at The Photography Show 2015 at the NEC from Saturday 21st to Tuesday 24th and it was a ROARING success. This is my first opportunity to sit down and write up a review of the show from our perspective. I hope it helps you get a feel for the show if you didn’t attend yourself, or brings back warm memories if you did.

Doors open...
Doors open…

The Fujifilm stand

…or “booth” if you’re from that side of the Atlantic. We had a big stand this year – about twice the size as last year – and even still we found it packed to the rafters most of the time.

Touch and Try

Everyone wants to get their hands on the latest cameras and lenses and the Touch and Try camera bar allowed people to do just that. Our staff worked extremely hard to answers all the questions thrown at them from the show visitors.

Visitors getting their hands on Fujifilm cameras
Visitors getting their hands on Fujifilm cameras
Our Dale talking about the X-T1
Our Dale talking about the X-T1
Something to point your camera at...
Something to point your camera at…

Camera loans

We know that there’s nothing quite like using a camera to get a real feel for it so we wanted to offer people the chance to test-drive Fujifilm X-T1 cameras plus various lenses for the whole day. Our free loan service allowed people to do just that and went down a storm.

camera-loans

Quick Maintenance Service

And it’s not only the new customers we were helping out. We were also running a free Quick Maintenance Service which allowed people to drop off their Fujifilm cameras and lenses for a sensor clean, quick MOT and to also have the latest firmware installed.

A Fujifilm camera getting some TLC
A Fujifilm camera getting some TLC

X-Photographer Gallery

All around our stand we were showing some amazing images taken by professional photographers that use Fujifilm equipment. Take a look at the gallery below:

Fujifilm Photowalk

On Saturday evening we took to the streets of Birmingham for a Street Photowalk with Matt Hart leading the way. We met up in Victoria Square and Matt shared a few of the tips he mentioned in his talk earlier that day before setting off to try to put some of the techniques into action. It was a great experience and was fantastic to meet so many people to talk to along the way.

You can see some other blog posts about the event here:

Matt Hart’s #FujiTPSWalk blog
Mirrorlessons #FujiTPSWalk blog
Dave Young’s blog

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photowalk-group

photowalk-damien

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Talks

To me, the talks are one of the parts of the show that really make it a great place for visitors. Lots of different photographers from lots of different backgrounds, all under one roof and sharing their own experiences, tips, hints and advice about the widest variety of photographic subjects. We were able to invite a few of our ambassadors to come to the show and pass on their thoughts to visitors.

Here is a bit about each of the Fujifilm X-Photographers. We also recorded the talks and will publish them soon.

Matt Hart – Street Photography

Matt was on the Streetscape stage on Saturday and Sunday. He has been a professional photographer for many years and still likes to shoot film. He runs workshops and hosts talks and training to help people become better reportage-street photographers. In his presentation, Matt gave lots of helpful advice and techniques for shooting street photography. He talked about the distinction between “Street photography” and “Street portraiture” and believes that true street photography involves images captured without the subject being aware.

Matt’s talk can be found here.

Matt describing the gear he uses for his street photography
Matt describing the gear he uses for his street photography
Lots of people turned up to listen to Matt's talk
Lots of people turned up to listen to Matt’s talk

Matt's talk will be uploaded for your viewing pleasure soon

Visit Matt Hart’s website here

Bert Stephani – commercial portrait photography

Bert is a commercial portrait photographer from Belgium. He believes that photographers need to limit the barrier between them and their subjects and part of doing this is to have smaller gear. Bert gave a brief talk about his own style of photography, what he used to be like and what he tries to be like now, before then doing a live portrait shoot on stage. On Monday he was shooting the lovely Hannah from Fuji and on Tuesday the equally lovely Jeannie (also from Fuji).

Bert Stephani talking on The Live Stage to a huge audience
Bert Stephani talking on The Live Stage to a huge audience
Bert Stephani live demo shooting the lovely Hannah from Fujifilm UK
Bert Stephani live demo shooting the lovely Hannah from Fujifilm UK
Hannah from Fujifilm UK, shot by Bert live on stage
Hannah from Fujifilm UK, shot by Bert live on stage
Bert likes to use whatever (and whoever) he can to block out disturbing coloured lights.
Bert likes to use whatever (and whoever) he can to block out disturbing coloured lights.
From left to right, Kevin Mullins, Hannah from Fuji and me

Visit Bert Stephani’s website here

Kevin Mullins – reportage wedding photography

Kevin is a professional wedding photography from Wiltshere. His style is very much reportage. He wants to provide his clients a “guest’s eye view” of their happy day capturing images that shows the real human events that take place at every wedding. In Kevin’s talk he focused on the importance of identifying potential moments and ensuring he can be in the right place to capture them without disturbing them.

Behind the Lens talk with Kevin Mullins
Behind the Lens talk with Kevin Mullins
Kevin Mullins
Kevin Mullins
Packed house. Lots of people wanted to hear what Kevin had to say
Packed house. Lots of people wanted to hear what Kevin had to say

Visit Kevin Mullin’s website here

Paul Sanders – landscape photography

Paul Sanders is a professional landscape photographer from Kent. His talk is about the way he used landscape photography as a form of therapy to help deal with his own personal emotional issues. It was very deep, personal and inspirational and it’s hard for me to give it any justice here in form of a brief text description. Check back for the video which we will upload soon.

As my camera was being used to shoot the video footage, here ars some lovely images by Anthony Upton who was also at the talk.

Paul Sanders-1181 Paul Sanders-1227

Visit Paul Sanders’ website here

Don’t forget to follow this blog as we’ll use it to let you know when the videos of all of the talks will be online.

Until next year?

It really was a great few days and the best part is always getting the opportunity to meet so many photographers from keen enthusiasts right through to full-time working professionals. The Photography Show organisers have confirmed next year’s dates already – 19th-22nd March 2016. We hope to see you there!