The Photography Show 2015

What an exciting week that was. We were at The Photography Show 2015 at the NEC from Saturday 21st to Tuesday 24th and it was a ROARING success. This is my first opportunity to sit down and write up a review of the show from our perspective. I hope it helps you get a feel for the show if you didn’t attend yourself, or brings back warm memories if you did.

Doors open...
Doors open…

The Fujifilm stand

…or “booth” if you’re from that side of the Atlantic. We had a big stand this year – about twice the size as last year – and even still we found it packed to the rafters most of the time.

Touch and Try

Everyone wants to get their hands on the latest cameras and lenses and the Touch and Try camera bar allowed people to do just that. Our staff worked extremely hard to answers all the questions thrown at them from the show visitors.

Visitors getting their hands on Fujifilm cameras
Visitors getting their hands on Fujifilm cameras
Our Dale talking about the X-T1
Our Dale talking about the X-T1
Something to point your camera at...
Something to point your camera at…

Camera loans

We know that there’s nothing quite like using a camera to get a real feel for it so we wanted to offer people the chance to test-drive Fujifilm X-T1 cameras plus various lenses for the whole day. Our free loan service allowed people to do just that and went down a storm.

camera-loans

Quick Maintenance Service

And it’s not only the new customers we were helping out. We were also running a free Quick Maintenance Service which allowed people to drop off their Fujifilm cameras and lenses for a sensor clean, quick MOT and to also have the latest firmware installed.

A Fujifilm camera getting some TLC
A Fujifilm camera getting some TLC

X-Photographer Gallery

All around our stand we were showing some amazing images taken by professional photographers that use Fujifilm equipment. Take a look at the gallery below:

Fujifilm Photowalk

On Saturday evening we took to the streets of Birmingham for a Street Photowalk with Matt Hart leading the way. We met up in Victoria Square and Matt shared a few of the tips he mentioned in his talk earlier that day before setting off to try to put some of the techniques into action. It was a great experience and was fantastic to meet so many people to talk to along the way.

You can see some other blog posts about the event here:

Matt Hart’s #FujiTPSWalk blog
Mirrorlessons #FujiTPSWalk blog
Dave Young’s blog

photowalk-meet

photowalk-group

photowalk-damien

photowalk-group2

Talks

To me, the talks are one of the parts of the show that really make it a great place for visitors. Lots of different photographers from lots of different backgrounds, all under one roof and sharing their own experiences, tips, hints and advice about the widest variety of photographic subjects. We were able to invite a few of our ambassadors to come to the show and pass on their thoughts to visitors.

Here is a bit about each of the Fujifilm X-Photographers. We also recorded the talks and will publish them soon.

Matt Hart – Street Photography

Matt was on the Streetscape stage on Saturday and Sunday. He has been a professional photographer for many years and still likes to shoot film. He runs workshops and hosts talks and training to help people become better reportage-street photographers. In his presentation, Matt gave lots of helpful advice and techniques for shooting street photography. He talked about the distinction between “Street photography” and “Street portraiture” and believes that true street photography involves images captured without the subject being aware.

Matt’s talk can be found here.

Matt describing the gear he uses for his street photography
Matt describing the gear he uses for his street photography
Lots of people turned up to listen to Matt's talk
Lots of people turned up to listen to Matt’s talk

Matt's talk will be uploaded for your viewing pleasure soon

Visit Matt Hart’s website here

Bert Stephani – commercial portrait photography

Bert is a commercial portrait photographer from Belgium. He believes that photographers need to limit the barrier between them and their subjects and part of doing this is to have smaller gear. Bert gave a brief talk about his own style of photography, what he used to be like and what he tries to be like now, before then doing a live portrait shoot on stage. On Monday he was shooting the lovely Hannah from Fuji and on Tuesday the equally lovely Jeannie (also from Fuji).

Bert Stephani talking on The Live Stage to a huge audience
Bert Stephani talking on The Live Stage to a huge audience
Bert Stephani live demo shooting the lovely Hannah from Fujifilm UK
Bert Stephani live demo shooting the lovely Hannah from Fujifilm UK
Hannah from Fujifilm UK, shot by Bert live on stage
Hannah from Fujifilm UK, shot by Bert live on stage
Bert likes to use whatever (and whoever) he can to block out disturbing coloured lights.
Bert likes to use whatever (and whoever) he can to block out disturbing coloured lights.
From left to right, Kevin Mullins, Hannah from Fuji and me

Visit Bert Stephani’s website here

Kevin Mullins – reportage wedding photography

Kevin is a professional wedding photography from Wiltshere. His style is very much reportage. He wants to provide his clients a “guest’s eye view” of their happy day capturing images that shows the real human events that take place at every wedding. In Kevin’s talk he focused on the importance of identifying potential moments and ensuring he can be in the right place to capture them without disturbing them.

Behind the Lens talk with Kevin Mullins
Behind the Lens talk with Kevin Mullins
Kevin Mullins
Kevin Mullins
Packed house. Lots of people wanted to hear what Kevin had to say
Packed house. Lots of people wanted to hear what Kevin had to say

Visit Kevin Mullin’s website here

Paul Sanders – landscape photography

Paul Sanders is a professional landscape photographer from Kent. His talk is about the way he used landscape photography as a form of therapy to help deal with his own personal emotional issues. It was very deep, personal and inspirational and it’s hard for me to give it any justice here in form of a brief text description. Check back for the video which we will upload soon.

As my camera was being used to shoot the video footage, here ars some lovely images by Anthony Upton who was also at the talk.

Paul Sanders-1181 Paul Sanders-1227

Visit Paul Sanders’ website here

Don’t forget to follow this blog as we’ll use it to let you know when the videos of all of the talks will be online.

Until next year?

It really was a great few days and the best part is always getting the opportunity to meet so many photographers from keen enthusiasts right through to full-time working professionals. The Photography Show organisers have confirmed next year’s dates already – 19th-22nd March 2016. We hope to see you there!

Fujifilm Photowalk @ The Photography Show, Birmingham

logo_tps15 Saturday 21st March 2015, 5:00-7:00pm
#FujiTPSWalk

You are invited to a FREE Photowalk, hosted by Fujifilm X-Photographer Matt Hart on the streets of Birmingham during The Photography Show 2015.

Meet new friends, shoot alongside other keen professional and enthusiast photographers and learn some tips and tricks for shooting on the streets of this beautiful, bustling city.

There will also be a few members of Fujifilm staff on hand in case you have any questions about your products at all.

Meeting point: Victoria Square

5:00pm – Meet at Victoria Square in Birmingham. It takes roughly 25mins by car or 30 mins by train from the NEC. Click to see map.
5:10pm – A prize will be drawn and handed out (see further down for more info)
5:15pm – We’ll take a group shot and then start the walk!

The route

We’ll leave Victoria Square along Pinfold St to Navigation St and then towards Royal Mail St, Down Severn Street to Commercial St, then down the Birmingham Canal Old Line. We’ll cross over at the bend in the Canal and make our way over the to Library.

Click to enlarge
Click to enlarge

Due to potential issues relating to weather and road closures, this route is only a guide. The actual route may change on the day.

The finish

7:00pm – We will finish at  the Library and try to take a group photo that we’ll share on Facebook/Twitter/Instagram. There’s a few coffee shops and bars in the area if people want to break off for a drink (or shelter from the rain if there is any!).

Share your images from the Fujifilm Birmingham Photowalk

We’d love you to share any images you take on the Photowalk. Include the hashtag #FujiTPSWalk when you post to your favourite networks to link them all together!

Win a black Fujifilm X30

Learn more about the Fujifilm X30 compact digital camera
The Fujifilm X30 is the perfect digital camera for reportage-style street photography

It’s free to attend and there’s no requirement to register, but if you do register below you will be entered into a draw to win a brand new solid black X30 digital camera and memory card – ready to use on the Photowalk.

Terms
You must registered below with your real name as that information will be used to call out the prize winner. Only 1 entry is allowed per registered name and the winners MUST BE PRESENT or the prize will go to the next participant chosen that is present to receive it.
Entering this competition will also add you to Fujifilm’s mailing list for new product information. You will be able to unsubscribe from this list with one click and we will not give or sell your data to anyone else.
Entries must be placed before 15:30 on 21st March 2015. Entries after this time will not be entered in the draw. Good luck and we hope to see you at the Photowalk!

Enter now

Disclaimer

Attending our free Photowalk means that you agree to the following disclaimer. The “Event” is the “Free Fujifilm Photography Show Photowalk”, the “Organiser” is “Fujifilm UK Ltd” and the “Event Staff” consist of professional photographer Matt Hart plus some Fujifilm UK Ltd employees.

1. ACKNOWLEDGEMENT

1.1 I am 18 years of age or older. Anyone under the age of 18 must be accompanied by an adult that agrees to this disclaimer on their behalf.

1.2 I understand that participation in the Event is entirely at my own risk.

1.3 I will comply with all instructions given to me by the Event Staff.

2. RELEASE

2.1 I hereby acknowledge and accept that the Organiser and the Event Staff shall not be liable to me for any loss or damage arising from my participation in the Event, including indirect or consequential loss or damage.

2.2 Nothing in this disclaimer shall be construed as limiting or excluding the Organiser’s liability for:

(a) death or personal injury which arises as a consequence of the Organiser’s negligence, or the negligence of the Event Staff; or

(b) fraudulent misrepresentation; or

(c) any other matter for which it would be illegal or unlawful for the Organiser to exclude or attempt to exclude its liability.

3. AGREEMENT

3.1 I have read and fully understood all the terms of this disclaimer. I confirm that I am not relying on any statements or representations by any person or entity as an inducement to my fully and voluntarily engaging in the activities at the Event and assuming the risks and obligations stated above.

3.2 I give permission to the Organiser to use photographs of me and any other record of my participation in the Event for any legitimate purpose. I understand that any and all likenesses of me captured during the Event by the Organiser or Event Staff shall become the sole property of the Organiser.

3.3 If any court or competent authority finds that any provision of this document (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision shall, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this agreement shall not be affected.

PARTICIPANTS MUST BE OVER 18 YEARS OLD TO TAKE PART IN THE EVENT UNLESS ACCOMPANIED BY A GUARDIAN OVER 18 YEARS OLD WHO TAKES RESPONSIBILITY FOR THEM.

Image credit

The image at the top of this blog post was taken by Naomi Locardi during the Fujifilm Photowalk in Cologne at photokina 2014.

Fujifilm at Photokina 2014!

Last week we were at photokina, the world’s largest imaging fair, from Tuesday 16th to Sunday 21st September. It’s been a complete blast and this post will hopefully highlight the bits you missed if you couldn’t make it to Cologne this year.

Our booth was big. It was made up with lots of different sections covering many different areas of our business, all with the same common goal – helping people with photography.

The X-Photographers Gallery

We had images from many different photographers displayed how they were always meant to be seen – printed.

Some were printed on FUJIFLEX Crystal Archive Printing Material and others on Fujicolor Crystal Archive Digital Paper but they were all amazingly good to look at. We’ve combined our X series cameras with many years’ experience of printing and finally the creativity of real users of our cameras to create a truly awe inspiring array of beautiful prints. Many visitors to the stand told us that they thought these were the best prints on display at the show.

The X-Photographers Stage

For me the stage was the real star of the show.

We had 23 photographers from all over the world talking about a wide range of subjects. Some were very inspirational, other educational, but all were very interesting. We will post another blog post shortly with more detail on each of the photographers and what their talk was like. Sign up at the top-right of the page to receive notifications when it is published.

“Touch and Try” section

On the stand we had the new X100T and X30 cameras and the new XF50-140mm F2.8  and XF56mm APD lenses available in our “Touch and Try” section for people to use. We also made sure there was something beautiful to shoot in the way of a BMW i8 and some lovely models so everyone had something to shoot.

The X100T is an evolution from the X100 and X100S with the main upgrades being a 1/32000th electronic shutter, digital rangefinder and new Classic Chrome film simulation.

Shot by Kevin Mullins at f/2 and 1/32000th in bright sunlight using Classic Chrome film simulation
Image by Kevin Mullins using the X100T at f/2 and 1/32000th using Classic Chrome film simulation

The X30 takes the popular X20 and gives it a new high-resolution Electronic Viewfinder, tilting LCD, new control ring, lots of new customisable Function buttons and the same awesome Classic Chrome Film Simulation as sported by the X100T.

Image by Alex Lambrechts using the X30 with new Classic Chrome film simulation
Image by Alex Lambrechts using the X30 with new Classic Chrome film simulation

The XF50-140mm is our first weather resistant constant aperture lens. It boasts f/2.8 throughout its focal length range and contains a lot of amazing technology to make sure the results are comparable to prime lens quality

The XF56mm APD is a fast, sharp prime lens that contains an Apodisation filter that helps produce an even smoother bokeh affect than the standard XF56mm.

The final new product people could get their hands on was the new X-T1 Graphite Silver Edition pictured below.

The full X line-up

Additionally, behind a glass cabinet we had the entire range lined up (click the image below for a larger display)

Full X series lineup. Click to enlarge
Full X series lineup. Click to enlarge

Notable products were:

The XF16mmF1.4 has the same focus ring as the XF14 and XF23 with focus distance and depth of field guide on the barrel itself.

The XF16-55mmF2.8 appears to have OIS dropped from its name suggesting that the final lens will not have OIS, but instead aim for absolute optimal image quality. This is still to be confirmed though.

The XF90mmF2 looks like it’s going to be a big bit of glass. Similar in length to the XF56mm but a bit thicker.

Finally, previously known as the Super Tele-Photo Zoom Lens on the roadmap, a lens with no label underneath. However, it had an inscription bearing the specifications “XF 140-400mmF4-5.6 R LM OIS WR”. I’d like to point out that these are not 100% final specifications. They just needed to put something on the front of the mock-up lens to give a better idea of what the final lens would look like. Either way this gives us a guide as to what sort of spec the final lens is likely to be, and also how big it will be.

Free maintenance and camera loan service

maintenance

We offered a FREE maintenance service and a FREE camera loan service for the six days of photokina, In total we were able to service 510 cameras and loaned 433 cameras and lenses combined.

Technologies

We showcased a few of our technologies – some current and some in development

Film simulation
Fujifilm Film Simulations
Film is our heritage and therefore we spend a lot of time developing (pun not intended) our film simulation modes for our digital cameras. The latest film simulation mode we have released is Classic Chrome and it is available on the new X100T, X30 and will be made available via a firmware update for the X-T1 later this year.

Electronic rangefinder
tech-x100t-viewfinder
Here’s what the Hybrid Viewfinder in the X100T looks like. Learn more about the X100T Electronic Rangefinder here.

Lens coating demo
Nano GI comparison demoAlthough it’s pretty hard to see in this photo, here we demonstrate the lens coating on the new XF50-140. It has a special coating applied to reduce the amount of light that is reflected away.
Learn more about the technology that goes into the XF50-140mm lens, including Nano GI technology, here.

Remote “Multi-shooting” application
tech-multi-shoot Here’s a new app we’re currently working on that allows you to wirelessly control and shoot up to three cameras at one time using the same tablet computer.

Applications for this could be for recording video, creating 3D imagery or shooting event photography.

Since the launch of the X-T1 we have seen some amazingly creative uses people have found for the existing remote shooting app so we hope that this will allow people to be even more creative with their photography.

 

The Cologne photokina Photowalk

photowalk

On Saturday night we held a photowalk with X-Photographers Elia Locardi and Ken Kaminesky. 213 people showed up, despite the threat for heavy rain beforehand. Most people brought their own equipment to shoot with and Fujifilm X-T1s and lenses were available for people to borrow if they wished.

We met at the Dom and then walked as a very large group around the cathedral and then across the river to watch the sunset from the East bank. It was a great event and we’re sure everyone enjoyed themselves and made a few new friends that share their love of photography.

These guys even won some prizes by having their names drawn at random:photowalk-prize-winners

FROM LEFT TO RIGHT: Fabiano Dallmeyer , Richard Powazynski, Jens Fricke, Ken Kaminesky, Carl Nasman, Patrick Mayon, Elia Locardi, Florin Lucian Patras and Michael Magner

Participants soohting the padlocks on the bridge (image by Naomi Locardi)
Participants shooting padlocks on the bridge (image by Naomi Locardi)
An after-dark image by Naomi Locardi
After-dark (image by Naomi Locardi)
Me, being mocked by Justin from Fujifilm USA... (image also by Naomi Locardi)
And finally me, being unwittingly mocked by Justin from Fujifilm USA… (image also by Naomi Locardi)

Many more photos from participants of the event have uploaded and will continue to be added to the Google Plus public event here: https://plus.google.com/events/chu5ri84smk6smt9ags8inu36l4

Fujifilm X Live

For more photos from the whole photokina event, and to keep up to date in real time with future events like this, please check out our Social Media accounts:

– http://www.facebook.com/FujifilmXLive
– http://twitter.com/FujifilmXLive
– http://instagram.com/FujifilmXLive